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Posted 5 months ago by Velocix Marketing
Velocix, the world’s leading provider of content delivery, origin and storage, and stream personalisation software, today announced it will highlight programmatic video advertising, ultra-low latency live streaming, and hybrid-cloud video architectures at IBC 2019 (13 – 17 September 2019, stand 5.C28).
“At the IBC show this year, Velocix will be discussing how service providers can maximise the value they generate from every video stream, by better monetising viewership, delivering a higher quality consumer experience, and building a more efficient video network,” said Jim Brickmeier, CMO at Velocix. “With our latest technology, we are helping our customers boost the business case for video by optimising the performance of the end-to-end content delivery network.”
Velocix’s CDN and stream personalisation platform interfaces with online ad exchanges to enable the programmatic selling and placement of ads into individual video streams. Service providers can target specific audience profiles more precisely, enabling 50% higher ad revenues to be generated from the same ad avail inventory.
The company’s ultra-low latency (ULL) video technology reduces the delay associated with delivering live adaptive bit rate (ABR) content to broadcast TV levels or better, ensuring the best quality of experience for live sporting events and news programming.
Velocix’s new content delivery network architectures lower scale-out costs by using cloud-hosted resources to support temporary traffic spikes associated with live events. Hybrid-cloud designs improve efficiency, accelerate time-to-market, and provide flexibility by presenting an alternative to dedicated infrastructure.
Velocix’s carrier-grade content delivery solutions are designed for live, on-demand, time-shifted video and cloud DVR applications, enabling operators to scale-out premium multi-screen video applications with confidence.
Velocix is the world’s leading provider of content delivery, origin and storage, and stream personalisation software and we are Making Video Personal, on every connected screen. Our technology is used to engage, entertain, and inform millions of people around the globe, every single day. We help consumers connect with the content they love by building products that are more responsive to personal viewing preferences, making every video experience more rewarding. We work closely with our customers, including telecommunications, cable, and online video service providers, to help them navigate a rapidly changing video market, so they can lead the transformation, compete more effectively, and grow their businesses.