Velocix unveils cloud-native video advertising and stream personalisation service

Velocix, the world’s leading provider of carrier-grade IP video streaming technology, has unveiled a new cloud-native video advertising and stream personalisation service that enables pay TV operators, broadcasters, and internet based streaming services to generate higher revenues from every stream they deliver.

The fully hosted and managed software-as-a-service solution, called Cloud VPP, supports multiple stream personalisation workflows, including digital and programmatic video advertising, alternate content insertion, and content blackout for live, VOD, and time-shifted video.

Jim Brickmeier, Chief Product & Marketing Officer at Velocix, said: “The launch of our Cloud VPP service represents a key step in Velocix’s evolution towards open, cloud-native software-as-a-service solutions. Our turn-key digital ad insertion and stream personalisation service provides customers with a faster way to deploy our flexible and feature-rich software, enabling them to boost video revenues and meet their content rights obligations with less effort and fewer risks.”

Cloud VPP is based on the latest release of Velocix’s personalisation platform (VPP) software, which is pre-integrated with several major ad services and can run on leading cloud platforms, such as Amazon Web Services, Google Cloud, or Azure.

VPP employs intelligent manifest manipulation technology to dynamically modify individual adaptive bit-rate video streams as they are being delivered to consumers. In accordance with business policies, streamed content may be adjusted based on contextual information such as device type, location, and time, or it may be tailored to suit each consumer’s personal viewing preferences.

Multiple manifest manipulation tasks can be performed by VPP simultaneously, helping to simplify complex cascading workflows and ensuring the needs of different business stakeholders are satisfied.

Content Delivery Summit 2020

Velocix’s Chief Product and Marketing Officer, Jim Brickmeier, will participate in a virtual panel session focused on ‘CDN management: orchestration and operations’ on October 5 2020 at the Content Delivery Summit. This session will highlight content delivery scaling challenges faced by video service providers as growth skyrockets, as well as issues that can arise with streaming quality. The tighter integration between CDNs and programmatic TV advertising will also be addressed.

Monday, October 5 | 5:50 a.m. – 2:15 p.m. PT /8:50 a.m. – 5:15 p.m. ET

Click here to register

TDS Telecom goes live with Velocix for IP video streaming and Cloud DVR services

Velocix and TDS Telecom (TDS®) have announced the successful roll-out of IP video streaming and Cloud DVR services to consumers in central Oregon, USA, completing the first phase of a network-wide project to upgrade the entertainment experience available to TDS’s 1.2 million connections. Branded TDS TV+, the new Android TV-based streaming video service is powered by Velocix’s suite of IP video products, including its CDN, origin server, and video recording solutions.

Using the new service, TDS subscribers can watch linear programming, video-on-demand, and personalised video recordings on a multitude of consumer devices, including TVs, PCs, mobile devices, and the most popular streaming media players. Consumers can enjoy more than 180 channels on their own schedule, as well as accessing an extensive library of on-demand and pay-per-view content. Additionally, internet-based offerings, including Netflix and YouTube, can be accessed directly through the new service.

Mark Barber, SVP of Network Operations at TDS, said: “We are excited to complete the first phase roll-out of our new TDS TV+ service with Velocix. Velocix’s integrated software platform enables TDS to deliver a more personalised and engaging entertainment experience on a wide range of consumer devices, which is critical to attracting and retaining video subscribers in our highly competitive markets.”

David Sharpley, CEO of Velocix added: “We are delighted that TDS has selected Velocix to power its next-generation IP video service offerings. Velocix’s carrier-grade content delivery solutions provide TDS with a flexible foundation for growth, enabling the company to bring innovative multi-screen services to its expanding base of premium video subscribers.”

The Velocix platform replaces two legacy cable systems and an established IPTV solution, unifying the network and integrating both managed and unmanaged video delivery. TDS TV+ will be made available to the entire TDS footprint in 2020, which includes consumers in 31 U.S. states.

Velocix introduces mobile-optimised CDN software for 5G video streaming applications

Velocix has introduced new mobile-optimised content delivery network (CDN) software that alleviates the common pain points wireless operators face when scaling out 5G video applications.

The company has revealed sophisticated multi-tier CDN delivery and inter-cache communications technology that can reduce traffic demands over mobile backhaul networks by as much as 30%.

The latest software is also compatible with multi-access edge computing (MEC) systems, allowing elastically scalable caches to be deployed closer to consumers, at the periphery of 5G radio access networks (RANs).

“5G video viewership is expected to surge 100-fold over the next few years, placing unprecedented scaling demands on wireless network operators,” said Jim Brickmeier, Chief Product and Marketing Officer at Velocix. “Our mobile-optimised CDN technology more efficiently routes and delivers video traffic over IP and wireless networks. This results in less network congestion, improved video quality, and a reduced need for costly infrastructure upgrades to support the rising tide of 5G viewing devices.”

More information about Velocix’s mobile-optimised CDN technology is available in an application note titled ‘Maximising streaming efficiency for 5G video growth’, which can be downloaded here.

An update from Velocix regarding COVID-19


We hope that our customers and industry colleagues are keeping safe amid the ongoing global COVID-19 pandemic.

We would like to inform you of the steps Velocix has undertaken to ensure the safety and well-being of our customers and employees, as well as to minimize the potential impact to ongoing projects, support, and managed/maintenance service activities. We have directed our employees across all regions to work-from-home, cease travel, and follow social distancing guidelines to protect them and others from potential infection. Our team members have been provided with full access to the tools and systems required to perform their job functions, so we do not expect this change to have a significant effect on our productivity or ability to support customers.

We recognize that many of our clients are experiencing higher traffic demands on their video networks and related systems, which may cause strain on existing deployments as more consumers sequester themselves in their homes and watch TV. To help address this, our support team is on standby to quickly respond to any scaling concerns or other issues that may arise as a result of this increased demand.  Please contact us if you are encountering difficulties and we will jump in to provide the necessary support.

In the meantime, we have taken the following additional steps to ensure our customers continue to be well supported during this global crisis:

  • Support Center: Our 24×7 support center remains fully operational. Our staff is well-equipped to work from home, so we do not anticipate any changes to the level or quality of support our customers will receive.
  • Managed services: Our managed services team is also fully functioning effectively from home and continuing to provide operational maintenance and support. We recently expanded this team and have reserve capacity on-hand to provide a helping hand to any clients that may be impacted by personnel shortages.
  • Professional services: Our professional services teams are continuing to work on project deployments and managing things closely with customers to keep schedules on track.  Staff are able to connect to systems remotely to perform configuration and integration activities, so we don’t expect any major impacts to project timetables.
  • Sales: Our sales organization will conduct all meetings by phone or web conference until we are given the all-clear by governmental health agencies and receive approval from policymakers at our customers and prospective customers to travel.
  • General: We are monitoring the changing conditions in the regions we serve and adapting our response accordingly.  We continue to reinforce public health guidelines with every employee, and we have instructed our teams to notify us immediately if they are feeling unwell so we can take the appropriate contingency steps.

We are here to support our customer’s needs during this difficult time and hope you will let us know if there is anything else we can be doing to help. In the meantime, we will continue to provide updates as we navigate this global situation.


Stay safe,

David Sharpley

CEO, Velocix


Velocix quadruples CDN stream density, lowering IP video scale-out costs for wireline and 5G wireless delivery

Velocix has announced new ultra-high density CDN edge caching software that delivers up to four times the streaming output of previous server generations.

The company’s latest software release has been optimised to run on commercial-off-the-shelf reference platforms featuring AMD chips and solid state NVMe drives, substantially reducing the amount of hardware required to scale-out IPTV and over-the-top (OTT) video services delivered to consumers over wireline and 5G wireless networks.

“With traditional video subscribers increasingly transitioning to new multi-screen IP video services, network operators are facing complex scaling challenges that will continue to intensify as stream demand and mobile viewership over 5G networks flourishes,” said Craig Sinasac, VP Development and Technology at Velocix. “Our software is carefully tuned to supercharge the capabilities of the foundational hardware platform to maximise stream density and CDN efficiency, resulting in a richer return on investment for our customers.”

Velocix has already received a large order for the new CDN software from a top tier multiple systems operator (MSO) that is significantly expanding its IP streaming services in multiple countries this year. Many of the largest and most successful service providers throughout Europe, the Americas and Asia, including Vodafone, Liberty Global, Telefonica and T-Mobile, use Velocix technology to power their premium IP video service offerings.

Velocix sets a Cloud DVR fault-tolerance benchmark with new carrier-grade, geo-redundancy features

Latest Origin release assures business continuity for live and time-shifted video.

Velocix today announced it has released new carrier-grade, geo-redundancy features for its Origin server software to boost the fault tolerance and reliability of Cloud DVR, live, and on-demand video streaming services.

The company’s Origin geo-redundancy features ensure full operational capacity is maintained in the event of a catastrophic network failure, power outage, or other fault condition that might otherwise interrupt consumer facing video services or negatively impact revenue generation.

Craig Sinasac, Vice President Development and Technology at Velocix, said: “We’ve seen a lot of interest from service providers, especially telcos, in strengthening their disaster recovery and business continuity plans. Improving the robustness of our origin server’s geo-redundancy capabilities ensures that time critical activities, like live content acquisition and delivery, remain unaffected by a major outage in a specific geographical area. With our latest release, we have set a new benchmark for resiliency and fault tolerance, delivering a solution that meets our customers’ stringent standards.”

In addition to geo-redundancy, Velocix’s origin server release introduces flexibility and scalability enhancements, as well as support for high dynamic range (HDR10), 4K/UHD, and Dolby Atmos content. The latest origin server release, version 6.0, is available now.

Velocix’s range of carrier-grade content delivery solutions enable operators to scale-out capacity and boost the monetisation of premium, multi-screen video applications. More information about the company’s products is available at


Velocix Taps Telecoms Veteran David Sharpley as CEO

Velocix announces a new CEO:

Velocix, the market’s leading provider of content delivery, origin and storage, and stream personalization software, today announced it has appointed telecommunications veteran David Sharpley as its Chief Executive Officer.  Sharpley is tasked with accelerating the company’s growth and continuing to expand its customer base around the globe.  Sharpley joins Velocix most recently as CEO of Incognito Software Systems, Inc. with previous executive experience at Amdocs, Bridgewater Systems and Oracle.  Velocix and Incognito are both portfolio companies operating within Volaris Group’s Communications and Media practice.

“Velocix is a strategic pillar acquisition for Volaris and we are committed to growing the business aggressively,” said David Nyland, Portfolio Leader and President of Volaris Communications and Media. “David is the ideal leader for Velocix given his extensive market relationships, industry credibility and stellar track record of operational execution.”

“Velocix has a marquee list of customers where we deliver incredible value and an exceptional set of video products,” said David Sharpley, CEO of Velocix. “With IP and mobile video viewership on the rise, all the right ingredients are here for a great success story and I am extremely proud to be part of the Velocix team.”

About Velocix

Velocix is the world’s leading provider of content delivery, origin and storage, and stream personalization software and we are Making Video Personal, on every connected screen.  Our technology is used to engage, entertain, and inform millions of people around the globe, every single day.  We help consumers connect with the content they love by building products that are more responsive to personal viewing preferences, making every video experience more rewarding. We work closely with our customers, including telecommunications, cable, and online video service providers, to help them navigate a rapidly changing video market, so they can lead the transformation, compete more effectively, and grow their businesses. 

Media Inquiries:


Phone: +1 404 964-8495


Velocix Highlights Programmatic Video Advertising, Ultra-Low Latency Live Streaming, and Hybrid-Cloud at IBC 2019

Velocix announces IBC 2019 trade show preview:

Velocix, the world’s leading provider of content delivery, origin and storage, and stream personalisation software, today announced it will highlight programmatic video advertising, ultra-low latency live streaming, and hybrid-cloud video architectures at IBC 2019 (13 – 17 September 2019, stand 5.C28).

“At the IBC show this year, Velocix will be discussing how service providers can maximise the value they generate from every video stream, by better monetising viewership, delivering a higher quality consumer experience, and building a more efficient video network,” said Jim Brickmeier, CMO at Velocix. “With our latest technology, we are helping our customers boost the business case for video by optimising the performance of the end-to-end content delivery network.”

Highlighted Topics:

    • Programmatic Video Advertising

Velocix’s CDN and stream personalisation platform interfaces with online ad exchanges to enable the programmatic selling and placement of ads into individual video streams.  Service providers can target specific audience profiles more precisely, enabling 50% higher ad revenues to be generated from the same ad avail inventory.

    • Ultra-Low Latency

The company’s ultra-low latency (ULL) video technology reduces the delay associated with delivering live adaptive bit rate (ABR) content to broadcast TV levels or better, ensuring the best quality of experience for live sporting events and news programming.

    • Hybrid-Cloud Video Architectures

Velocix’s new content delivery network architectures lower scale-out costs by using cloud-hosted resources to support temporary traffic spikes associated with live events.  Hybrid-cloud designs improve efficiency, accelerate time-to-market, and provide flexibility by presenting an alternative to dedicated infrastructure.

Velocix’s carrier-grade content delivery solutions are designed for live, on-demand, time-shifted video and cloud DVR applications, enabling operators to scale-out premium multi-screen video applications with confidence.




About Velocix

Velocix is the world’s leading provider of content delivery, origin and storage, and stream personalisation software and we are Making Video Personal, on every connected screen.  Our technology is used to engage, entertain, and inform millions of people around the globe, every single day.  We help consumers connect with the content they love by building products that are more responsive to personal viewing preferences, making every video experience more rewarding. We work closely with our customers, including telecommunications, cable, and online video service providers, to help them navigate a rapidly changing video market, so they can lead the transformation, compete more effectively, and grow their businesses.